Privacy Policy

This Privacy Policy explains how TrailblazerFit (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from our Site.

Collecting Personal Information

When you visit the Site, we collect information about your device, interactions with the Site, and purchase details. Additional information may also be collected if you contact us for customer support. In this Privacy Policy, we refer to any information that uniquely identifies an individual as “Personal Information.”

1. Device Information

  • Examples: Browser version, IP address, time zone, cookie data, pages/products viewed, search terms, and Site interaction.
  • Purpose: To accurately load the Site for you and perform usage analytics to improve our Site.
  • Collection Method: Automatically collected via cookies, log files, web beacons, tags, or pixels.
  • Disclosure for Business Purpose: Shared with our processor, Shopify.

2. Order Information

  • Examples: Name, billing/shipping address, payment information, email address, and phone number.
  • Purpose: To process orders, fulfill contracts, manage payments, arrange shipping, provide invoices, and communicate.
  • Collection Method: Collected from you during checkout.
  • Disclosure for Business Purpose: Shared with our processor, Shopify.

3. Customer Support Information

  • Purpose: To provide customer support.
  • Collection Method: Collected directly from you.
  • Disclosure for Business Purpose: Only as necessary to support your inquiries.

Minors

Our Site is not intended for individuals under the age of 18, and we do not intentionally collect information from children. If you believe your child has provided Personal Information, please contact us at the email below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to support our services and fulfill contractual obligations. For example:

  • Shopify powers our online store. Read more about their privacy practices here: Shopify Privacy Policy.
  • Legal Compliance: We may disclose your Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

Behavioural Advertising

We use your Personal Information for targeted advertising and marketing communications that may interest you. This includes:

  • Google Analytics to understand Site usage (Google Privacy Policy) and opt-out options (Google Analytics Opt-Out).
  • Advertising Partners: Sharing Site usage data for ad personalization, with opt-out options for various platforms (see links below).

To opt out of targeted advertising:

Using Personal Information

We use your Personal Information to provide our services, process orders, arrange shipping, and inform you of new products and offers.

Lawful Basis (GDPR Compliance)

For residents of the EEA, we process Personal Information under these lawful bases:

  • Your Consent
  • Performance of Contract
  • Legal Obligations
  • Vital Interests
  • Public Interest Tasks
  • Legitimate Interests (that don’t override your rights and freedoms)

Retention

Order-related Personal Information is retained unless and until you request its deletion. See “Your Rights” below for more information.

Automatic Decision-Making

We do not engage in fully automated decision-making that has legal effects. Shopify uses limited automation to prevent fraud without legal impact on you.

Selling Personal Information (CCPA Compliance)

Our Site may sell Personal Information as defined by the CCPA.

  • Categories of Information Sold: [To be inserted]
  • Opt-Out Instructions: Please contact us as outlined below.
  • Minor Information Sales: Information from minors under 16 is not sold without affirmative authorization.
  • Financial Incentive Disclosure: [If applicable, to be inserted]

Your Rights

1. GDPR Rights (EEA Residents)
You have the right to access, port, correct, update, or erase your Personal Information. Contact us using the details below to exercise these rights.

2. CCPA Rights (California Residents)
California residents have the right to access, port, correct, update, or erase Personal Information. To designate an authorized agent for these requests, please contact us.

Cookies

Cookies are used to enhance your browsing experience, remember preferences, and gather usage data. You can control cookies through your browser settings, although blocking cookies may impact your experience. Learn more about managing cookies at All About Cookies.

Do Not Track

We currently do not respond to Do Not Track (DNT) signals as there is no consistent standard for this setting.

Changes to this Policy

We may update this Privacy Policy to reflect changes to our practices or for legal/regulatory reasons.

Contact Us

For questions or complaints regarding this policy, please reach us at:

  • Email: trailblazerfit.ecommerce@gmail.com
  • Mailing Address: TrailblazerFit, 1 Horwood Place, Parramatta NSW 2150, Australia